With that, let’s dig into each of the nine building blocks in a little more detail. The first thing to notice is that there are nine elements or building blocks which make up the canvas:īefore we dig deeper into the detail of each of these elements, there’s just one thing to be aware of…īroadly speaking we can say that those elements on the lefthand side of the canvas represent costs to the business, whereas elements on the righthand side generate revenue for the business. Easy to Communicate: Because the canvas is so easy to understand you’ll be able to share and explain it easily with your team, making it easier to get them on board with your vision.This can be really difficult to ascertain from a traditional business plan. Shows Connections: The single page graphical nature of the canvas shows how the different parts of the model interrelate to each other.Customer Focused: the canvas forces you to think about the value you’re providing to your customers, and only then what it takes to deliver that value.Flexible: It’s quick and easy to make changes to your model and sketch out different ideas.Focussed: It removes any fluff that might have been present in a traditional business model.Easy to understand: Because the canvas on just a single page and is very visual it’s very easy to understand.
The reason why you might want to create a Business Model Canvas is that they have the following advantages: And what is great about it is it can be used to describe any company – from the largest company in the world to a startup with just one employee. It gives you a way to create a pretty clear business model using just a single sheet of paper. That’s where the Business Model Canvas comes in. Now think about trying to get all of this information into your brain at the same time and its easy for business models to overwhelm us. Now if you think about writing all this down in a document, then it’s obviously going to require multiple pages to capture all of that information.
#Project business model canvas drivers#
A plan for the successful operation of a business, identifying sources of revenue, the target customer base, products, and details of financing.Įssentially it tells us how the key drivers of a business fit together.We’ll also look at the business models of Google, Uber, and Gillette to bring the theory to life and integrate all nine steps.īefore we jump in and look at the Business Model Canvas, let’s take a moment to define what we mean when we use the phrase “business model”. In this article, we’ll examine the nine steps needed to create your first business model using the Business Model Canvas.
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